Wednesday, June 28, 2017
Racial, Ethnic Groups Determine Top TV Shows
Nielsen data for 2017 to date, analyzed by USA TODAY, shows that no single program is ranked in the top 5 among whites, blacks, Asian-Americans and Hispanics, (Two, AMC 's The Walking Dead and NBC's This Is Us, were among the most popular for three of those groups).
In a fragmented media environment with fewer hits, “If you can create a TV show that really resonates with a specific ethnic group, you can aggregate a large-enough audience within that group to make it a successful show” with help from social-media sharing, says Chris Fosdick, a principal at Cambridge Group, a Nielsen-owned consultancy.
Big-tent reality shows such as NBC's summer hit America's Got Talent and its new companion, World of Dance, inherently diverse, tend to be more popular across different viewer segments. But preferences diverge when it comes to dramas,and black viewers prefer shows featuring black characters such as ABC's Scandal and Fox's Lethal Weapon, which rank much higher among them than other groups.
WWE wrestling series disproportionately rank among the top choices for Hispanics, and AMC's martial-arts drama Into the Badlands ranks high on the favorites list for both Hispanics and Asians.
Posted 4:18:00 AM