In this newly-expanded role, Wildman will lead the company’s rapidly-evolving new business development initiatives for both the network and spot sales. Wildman will be working with brand partners on strategic marketing solutions that leverage Westwood One’s robust portfolio of multimedia assets, award-winning content, digital audio, insights, and experiential opportunities. He is based in New York City and reports directly to Steve Shaw, President, Westwood One Sales.
“In just a few short months, Mark has proven his commitment and his value as a motivating sales leader and creative problem solver,” said Shaw. “He brings a unique vision, skill set, and a tremendous depth of experience to our senior agency and client partners. I’m excited to have him spearhead our strategic alliances.”
Wildman joined Westwood One last October, 2016, from William Morris, where he was responsible for selling media, sponsorship, and content programs to clients by leveraging WME/IMG’s entertainment, sports, and music event platforms and talent resources. He’s worked closely with a number of high-profile brands, including ABInBev, Heineken, Ford, Cadillac, Samsung, Gatorade, and Pepsi.
Wildman has more than 25 years of sales leadership experience. Prior to William Morris, Wildman held executive sales positions at Three Lions Entertainment, Bonnier Corporation, Readers Digest, and Condé Nast.