NYC Radio: Hot 97.1 FM's Peter Rosenberg Talks Radio

Peter Rosenberg

The website HotNewHipHop recently sat down with WQHT HOT 97.1 FM  personality, Peter Rosenberg, to get the scoop on how radio works as well as how he developed his own skillset as an interviewer.

HOT 97's Ebro in the Morning is one of the essential hip-hop-centric morning shows if you're in NYC, and Peter Rosenberg is definitely essential to the Ebro in the Morning dynamic.

Rosenberg desicussed how the radio works and how songs make their way on to the radio. During the conversation, he also explained why it is that we often hear radio stations repeating the same popular songs 3 times within an hour, and gives insight on whether or not payola exists (likely, yes).

He goes on to give us his theory on in-app radio services, which could, in the future, make FM/AM radio dials obsolete.