AdLarge Media, Yahoo! Sports Renew

AdLarge Media, a leader in sports ad sales representation for radio and digital audio content, has renewed its deal with Yahoo! Sports Radio and its U.S. radio distributor, Gow Broadcasting.  The arrangement includes the Yahoo! Sports Radio network, plus podcasts, streaming, mobile, and social extensions.

“National ad sales representation from AdLarge Media has been a major contributor to the record-setting yearly and quarterly growth that Yahoo! Sports Radio has realized in 2015.  We have been pacing ahead of industry trends,” stated David Gow, Chief Executive Officer, Yahoo! Sports Radio.  “We are excited about continuing to work with the AdLarge team to create and grow product integrations, customized programs, live reads, and more for national advertisers.”

Yahoo! Sports Radio reaches an estimated five million people each week on more than 500 radio stations, Sirius Satellite Radio, and mobile platforms. The 24-hour network features leading sports personalities, including Steve Czaban, Travis Rodgers, Marty Hurney, Sean Salisbury, Geoff Ketchum, Leigh Steinberg, and more.

“We are truly delighted to continue this winning relationship with one of the largest and fastest-growing sports talk networks in media,” said Gary Schonfeld, Co-Founder and Co-Chief Executive Officer, AdLarge Media.  “Yahoo! Sports Radio taps into the fans' passions with compelling sports talk and top sporting event coverage from exciting personalities and experts, all in an engaging environment. This adds up to phenomenal advertiser opportunities on all audio platforms.”