TV Ratings GMA Ends TV Season #1

ABC News’ “Good Morning America” ranked No. 1 in Total Viewers (5.191 million) for the week of May 11, 2015, based on Live +Same Day Data from Nielsen Media Research. “GMA” outdelivered NBC’s “Today” (4.853 million) by 338,000 Total Viewers.
“GMA” was up week to week in Total Viewers (+2% - 5.191 million vs. 5.098 million on w/o 5/4/15). With 3 days left to count, “GMA” is poised to win the 2015 May sweep in both Total Viewers and Adults 25-54, marking the 3rd consecutive year for the ABC newscast to win the May sweep in both measures.

Season to date, “GMA” is the No. 1 morning newscast in Total Viewers and Adults 25-54. “GMA” is leading “Today” by 589,000 Total Viewers and by 132,000 Adults 25-54. In fact, “GMA” has increased its season margin over “Today” versus the same point last season in Adults 25-54 (+31% - 132,000 vs. 101,000). Furthermore, ranking No. 1 for the 3rd-straight season in Total Viewers and Adults 25-54, “GMA” is seeing its widest Adults 25-54 margin over “Today” in 22 years – since the 1992-93 season.

• For the week ending May 17, CBS THIS MORNING was the only network morning news program to post year-to-year gains among adults 25-54 (+13%, 0.9/07 from 0.8/06), the demographic most important to those who advertise in news, viewers (+18%, 3.67m from 3.12m) and women 18-49 (+20%, 0.6/06 from 0.5/04) compared to a year ago. According to Nielsen live plus same day ratings, CBS THIS MORNING gained more than half a million viewers (+550,000) compared to the same week last year, and closed the viewer deficit with NBC by 690,000 viewers.
• CBS SUNDAY MORNING WITH CHARLES OSGOOD finished the 2014-2015 television season as the #1 Sunday morning news program with adults 25-54, the demographic that matters most to those who advertise in news, and viewers, according to Nielsen most current ratings. CBS SUNDAY MORNING posted its best season delivery in viewers since the 1987 advent of people meters. For the season, CBS SUNDAY MORNING delivered 6.06 million viewers and a 1.4/07 with adults 25-54, according to Nielsen most current ratings. Compared to last year, CBS SUNDAY MORNING was up +1% in viewers (from 6.00m).CBS SUNDAY MORNING also finished the May sweep as the #1 Sunday morning news program with adults 25-54 and viewers. CBS SUNDAY MORNING delivered 5.75 million viewers and a 1.3/08 with adults 25-54, according to Nielsen live plus same day ratings.
• ABC News’ “This Week with George Stephanopoulos” ranked as the No. 1 public affairs program for the 2nd week in a row in Adults 25-54 (1.056 million) on May 17, 2015, based on Live +Same Day Data from Nielsen Media Research.  In the key adult news demo, “This Week” led NBC’s “Meet the Press” by 187,000 (869,000) and CBS’ “Face the Nation” by 282,000 (774,000).  In fact, “This Week” led the CBS program by a season-best with its largest Adults 25-54 advantage since August – since 8/31/14.  In addition, “This Week” posted its biggest news demo lead over “Meet the Press” since January – since 1/4/15. 
• “This Week” beat “Meet the Press by 165,000 Total Viewers (2.781 million vs. 2.616 million), its largest advantage in 3 months – since 2/15/15.  Further, “This Week” has outdelivered the NBC program in Total Viewers for the 3rd week in a row and in 6 out of the last 7 weeks.For the 3rd straight telecast, “This Week” built on its week-ago performance in Adults 25-54 (+3% - 1.056 million vs. 1.030 million for 5/10/15).  In fact, “This Week” delivered its best news demo performance in more than 3 months (since 2/1/15) and 2nd-best overall this season.  In addition, “This Week” stood as the only program to grow week to week in the key adults news demo as CBS’ “Face the Nation” (-1%), NBC’s “Meet the Press” (-7%) and Fox’s “Fox News Sunday” (-12%) all turned in decreases.