Atlanta Radio: Cox Names Zach Mullins Digital SM

Zach Mullins

Cox Media Group’s (CMG) Atlanta Radio has named Zach Mullins Digital Sales Manager.

In his new role, he will work along-side the current leadership team to deliver integrated marketing solutions to valued clients located in and outside of Atlanta while developing new profitable revenue opportunities for the Atlanta cluster’s five radio stations –award-winning N/T WSB 95.5 FM/750 AM, A/C WSB B98.5 FM, Urban WALR KISS 104.1 FM, Classic Hits WSRV 97.1 FM, and Alternative WTSH X107.1 FM.

“Zach has been a key player over the last two years supporting our sales team and their customers when it comes to simplifying our digital products and services,” said CMG Atlanta Director of Sales Walt Phillips.  “He always leads by example and symbolizes everything we look for in our new young leaders that aspire to grow.”

Previously, Mullins was one of CMG Atlanta Radio’s Digital Media Specialists. He joined CMG in 2011 as a Sales Associate and soon was promoted to Digital Media Specialist where he helped shape digital strategy and fulfillment campaigns for some of CMG’s largest accounts, integrating digital media with traditional media to exceed client objectives.  In 2013, he was awarded the Radio Wayne “Digital Sales Specialist of The Year” by Radio Ink magazine for his work that led to tremendous revenue growth over his time as a Digital Media Specialist.

“I’m excited to be leading the Atlanta radio cluster into our next chapter as a digitally integrated radio group,” said Mullins. “We’re building the radio station of the future, setting the standard for integrated sales and marketing, and it’s more exciting than ever to be in the radio business. I’m honored to be joining the ranks of such experienced sales leaders like Jaleigh Long, Kris Hackett and Beth Bowers, and I thank Walt Phillips, Director of Sales, and Donna Hall, VP and General Manager, for believing in me.”