 |
| Hector Marcano |
In addition, he is being elevevated to the position of General Manager of WRUM 100.3 FM in Orlando and will continue to report to Linda Byrd, Market President.
Marcano has more than 30 years of experience in the media industry and as Vice President of Hispanic Operations East, Marcano will work with iHeartMedia's Hispanic radio stations, with a special focus in the Miami, Chicago, Orlando and Atlanta markets. He will spearhead the sales efforts with top prospects and develop custom strategies and campaigns that leverage the unique multi-platform reach and power of iHeartMedia. In his expanded role, he will create innovative advertising opportunities based on iHeartMedia's unmatched national reach and local activation through its radio, digital and mobile assets, as well as its event capabilities, to provide Hispanic advertisers with targeted, effective, affordable and powerful ways to deliver their messages.
"I'm excited to have Hector play an even larger role with iHeartMedia," said Tom McConnell, Executive Vice President of Operations East, iHeartMedia. "His business acumen combined with his strong relationships and understanding of the Latin market make him the perfect choice for this position."
"Hector has been a game changer for us in Orlando," said Byrd. "He has great vision and a deep knowledge of the Hispanic Market. I'm thrilled to be able to expand his horizons and allow him to grow inside iHeartMedia."
"This is a unique opportunity that Tom McConnell and Linda Byrd have given me to contribute at an even higher level. I am thrilled to be able to use my experience and relationships to further unleash the power of our Hispanic stations in our great company, iHeartMedia" says Marcano.
No comments:
Post a Comment