Tuesday, September 30, 2014

L-A Radio: MLB Dodgers Ink Equity Deal With KLAC

The Los Angeles Dodgers and iHeartMedia today announced a multi-year agreement renewing KLAC 570 AM's broadcast rights of the Dodgers regular season games, select Spring training games and potential post season games.

In addition, the new partnership will include an equity position in the station for the Dodgers owners as well as the opportunity for collaborative programming.

"We are looking forward to expanding KLAC's content in this new partnership for our passionate and loyal fan base," said Dodgers President & CEO Stan Kasten. "We will be teaming up with the fantastic creative team at iHeartMedia on a number of projects and initiatives, to enhance our fans engagement. And what better team to tell the story than from broadcast talent of Vin, Rick and Charley."

"We take great pride in delivering Dodgers programming to millions of fans on AM 570 and throughout the country via iHeartRadio," said Greg Ashlock, President of iHeartMedia Southern California.

"The Dodgers are one of the strongest professional sports brands in the country and this ownership team, through actions on and off the field, has proven its commitment to even further strengthening its bond with the Southern California community. We are excited to expand our partnership with continued focus on the game broadcast experience and jointly produced new local programming for the station."

The agreement between the Los Angeles Dodgers and iHeartMedia is subject to Major League Baseball approval.

Hall of Fame broadcaster Vin Scully recently announced he will return for his record 66th season in the booth. Scully calls the first three innings on radio in the simulcasts. Former Dodger outfielder Rick Monday is in his 22nd season as a Dodger broadcaster and is in his 30th season overall with the organization. Four-time Emmy Award winner Charley Steiner is in his 10th season as play-by-play announcer for the Dodgers. Monday and Steiner will return to the booth in 2015 as well.

In addition to the team of Vin, Rick and Charley, AM 570's DodgerTalk show has also been a hit with fans as Kevin Kennedy, David Vassegh and Jorge Jarrin cover the team before and after each and every game.

KLAC 570 AM (5Kw) Coverage Area
With 5Kw Power, the AM 570 signal covers all five counties in Los Angeles and the station will continue to provide game broadcasts and pre-and post-game shows to the entire Dodger Radio Network, which includes 22 stations across the state and country.

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