New research finds you're probably not watching many. Nielsen reports that the average household TV receives 189 channels, but only tunes into 17 or 18 of them.
Researchers say that the total number of channels has increased by more than 50 in the last five years, but the number of channels the average viewer watches has remained the same the whole time.
One researcher says, "The data is significant in that it substantiates the notion that more content does not necessarily equate to more channel consumption, and that means quality is imperative-- for both content creators and advertisers. So the best way to reach consumers in a world with myriad options is to be the best option."
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