Pandora Testing 'Promoted' Stations

On Monday the digital music streaming service will begin a test of the new ads, which allow brands to promote their own stations.

Taco Bell, Diageo's Crown Royal, Skechers and Sonos are among the ten brands participating in the beta, which will be exposed to 10% of Pandora's roughly 75 million monthly listeners.

"This is the first time we will be testing an ad product within the station list," Pandora's VP-digital Lizzie Widhelm.

The Promoted Stations ads will appear atop the "Stations You Might Like" section of Pandora's listeners' station lists.