According to Nielsen's March Cross Platform Report, listening to Weekly time Spent Listening to AM/FM Radio in 4Q 2013 ranged from 7:46 for teens, 10:49 for 18-24ers, 12:04 for 25-34ers, 14:21 for 35-49ers up to 15:09 for 50-64ers.
Nielsen’s new Q4 report compares time spent with various media and you see that radio’s still clearly the second most-used form, next to live TV.
Nielsen Senior VP Insights Dounia Turrill says “looking at the face of traditional television, I continue to applaud its stability and resilience, as well as its ability to bridge the gap with digital and social media.”
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