There always is a few ways to interpret ratings.
According to Bob Raissman at NY Daily News, WFAN-660 AM101.9 FM picked up ESPN Radio’s coverage of the All-Star Game from Citi Field
and, according to recently released Arbitron ratings, scored a whopping 10.5
share (Men 25-54). ESPN 98.7 FM , which also aired the game, notched a 3.6 share.
Not so good for 98.7, right?
Not quite. Remember, for two innings Michael Kay, the host
of WEPN 98.7’s afternoon drive show, was yakking away on WFAN about a variety of
subjects including his program.
So, on WFAN, a competing station, Kay got the rare
experience of actually performing on a radio broadcast that generated a higher
rating than the Emergency Broadcast Signal. He also got the opportunity to
spread the 98.7 gospel.
And there were plenty of ESPN plugs sprinkled into the WFAN
broadcast. So in the end, WFAN’s hefty All-Star rating made a lot of people
happy.
No comments:
Post a Comment