Eddie Sotelo |
Sirius XM Radio announced today that Eddie 'Piolin' Sotelo,
Spanish-language radio's top personality, will launch a new entertainment
channel exclusively on SiriusXM, anchored by his own daily, morning-drive show,
"El Show de Piolin."
Piolin, credited with popularizing the Spanish-language
morning drive format in major Hispanic markets, will now have his first true
national platform, reconnecting with his massive base of loyal fans while
reaching new listeners nationwide who have heretofore been unable to hear his
compelling, entertaining, and unpredictable style of radio.
The addition of
Piolin solidifies the SiriusXM Latino suite of channels as the most comprehensive
lineup of Latino programming in radio today.
"I am honored SiriusXM believes in me. As I tell my listeners, 'We came to succeed.'
And now, as we step up to a new level, I will be doing that on the biggest
radio platform possible," said Eddie 'Piolin' Sotelo. "I can't wait to fly free and for the
first time be truly available coast-to-coast.
I am excited that my listeners will be able to tune in to Piolin Radio
at home, in the car or anywhere mobile.
I am looking forward to reconnecting with my fans and reaching out to
new listeners everywhere across the country."
"Piolin's fans nationwide are loyal and supportive, and
we are thrilled to welcome Piolin back to radio," said Scott Greenstein,
President and Chief Content Officer, SiriusXM. "With our growing Latino
audience and our national reach, SiriusXM's 'Piolin Radio' will truly be coast
to coast. Piolin will draw subscribers
and advertisers alike, and represents our commitment to bring the best and most
comprehensive lineup of Spanish-language radio programming to a nation of
listeners."
Piolin will host the live, four-hour call-in show, expanding
on the format that made him the most popular Latino radio host in the United States .
Building on the fast wit and humor he is known for.
His exclusive show and the channel, Piolin Radio, will
launch on SiriusXM later this year. Piolin Radio will cover the spectrum of
entertainment. Details on launch date of the channel and Piolin's daily show
will be announced soon. Piolin's channel joins the expanding Spanish-language
programming lineup on SiriusXM.
Piolin's previous show was top-rated in multiple markets
nationwide and ultimately syndicated to more than 50 markets. In Los
Angeles , the show was the region's No.1-rated morning
program in any language. Piolin has won
numerous broadcasting awards, including several NAB Marconi Radio Awards and
was voted one of the most influential entertainers by the Los Angeles Times. He is scheduled to be inducted into the
National Radio Hall of Fame in November 2013.
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