Erica Farber |
Radio's Second Quarter 2013 revenue registered "no
change" from 2012, at $4.66B. First-Half comps were similarly flat, at
$8.44B. Digital provided a bright note, up 16% for the Quarter and 13% for the
Half. Network was down 4% for both periods.
"First-Half activity yielded a mixed-bag of
results," stated Erica Farber, President & CEO of the RAB. "While
the Second Quarter was flat, activity was gaining as the months progressed, an
encouraging sign for growth in the latter half of 2013.”
"Not only does this affirm the impact of maintaining an
advertising presence through all economic climates, it underscores the fact
that these marketers know the intrinsic value that Radio - both on-air and
digital - brings to their brands."
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