Not surprisingly, though, this year's ceremony was down from
2012, which had an audience of 40 million. The gala took place the day after Whitney
Houston was found dead at the Beverly Hilton hotel. The Recording Academy
scrambled to pull a tribute together for awards ceremony, which also found
Adele taking home six honors.
According to Bluefin, the 55th Grammy Awards set a new
social TV record for an award show with more than 18.7 million social media
comments, second only to this month's Super Bowl XLVII. That's a 44 percent
jump from last year.
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