Monday, November 5, 2012

NBCU: Sandy Benefit Takes In $23M

A live televised concert to benefit victims of Hurricane Sandy brought in nearly $23 million, the American Red Cross and NBCUniversalsaid Saturday.

The Red Cross said website and phone traffic exceeded that of telethons supporting the charity over the previous five years.

 “We are incredibly grateful and humbled by this outpouring of support for those who are suffering as a result of Superstorm Sandy,” American Red Cross Chief Marketing Officer Peggy Dyer said in a statement.



The one-hour, commercial-free telecast organized by NBCUniversal, "Hurricane Sandy: Coming Together," included appearances by Bruce Springsteen, Billy Joel, Jimmy Fallon, Steven Tyler, Mary J. Blige, Tina Fey, Jon Stewart, Whoopi Goldberg, Danny DeVito and NBC News' Brian Williams. TODAY co-anchor Matt Lauer was host.

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