UPDATE 11/09/12 1:15pm:
Chicagoradioandmedia.com reports WLIT-FM has pulled the switch. For the
twelfth November in a row, "The Lite" is now "The Holiday
Lite," having dropped its regular Adult Contemporary/Hot AC programming
and now gone to 100% Christmas music. As of 11:16am this morning, with the
playing of "We Wish You A Merry Christmas" by Bing Crosby, the
station will now be playing only holiday tunes until December 26th.
Recently, the WLIT-FM website added their annual Christmas
Countdown Clock, changed the website's theme to that of the Holiday Lite, and
gave a link to their non-stop holiday music web stream.
Earlier posting...
Chicago listeners who want to hear all their Holiday favs on Clear Channel’s WLIT 93.9 FM will have to “pay-up”.
The station is involved in a fundraiser to benefits Mercy
Home for Boys & Girls and not only can listeners make a difference in the
lives of needy kids, but the sooner they make become a guardian angel, the
sooner 93.9 turns-on “Christmas Lite”.
Listeners can become a guardian angel by pledging to make a
monthly donation to a child. Listeners
are being urged to phone 1-800-961-6185 today until 8 and Friday 6a to 8p.
The station says they’ll keep track of how close we are to
our fundraising goal. The quicker the
Christmas tree on their website becomes completely decorated, the sooner CC
will flip to All-Christmas music!
“Christmas is all about kids, and when Corder & Karen heard about the great work Mercy Home for Boys and Girls has been doing for children here in our community, they wanted to help,” said Tony Coles, vice president of programming and operations for Clear Channel Chicago and program director of Lite FM told Robert Feder at timeoutchicago.com. “We were planning to start Christmas music next weekend, but if listeners would like to hear it sooner — and help a great cause at the same time — we hope they will donate today. The abused, abandoned and neglected children will appreciate it greatly.”
“Christmas is all about kids, and when Corder & Karen heard about the great work Mercy Home for Boys and Girls has been doing for children here in our community, they wanted to help,” said Tony Coles, vice president of programming and operations for Clear Channel Chicago and program director of Lite FM told Robert Feder at timeoutchicago.com. “We were planning to start Christmas music next weekend, but if listeners would like to hear it sooner — and help a great cause at the same time — we hope they will donate today. The abused, abandoned and neglected children will appreciate it greatly.”
In addition to providing full-time residential care since
1887, the nonprofit agency offers counseling and critical, life-saving services
to more than 650 hurting and troubled young women and men each year.
If all goes as expected, Coles said, the Christmas music
could start as early as Saturday.
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