A national ranking of 81 U.S. cities reveals that Miami,
Florida locals are among the nation's top
"tweeters". According to the study, 17% of the local metro
area's population has used social networking site Twitter in the past month; a
figure that is 38% higher when compared to the general U.S. population. Among
all U.S. adults, 12.4% have visited Twitter within the past 30 days, compared
to 9.6% a year earlier. The national figure represents more than 18.3 million
people across The Media Audit's 81 measured markets and an increase in monthly
unique visitors by nearly 30% from 2010 to 2011.
Among other top markets for Twitter users is Washington,
D.C., where 16.2% have tweeted within the past month, followed by Ann Arbor,
Michigan (16.2%), New York, New York (15.8%), and Philadelphia, Pennsylvania
(15.7%).
Demographically speaking, Twitter users are nearly equally
split between men and women. Among monthly visitors, 53.8% are male, while
46.2% are female. The study also found that African American and Asian groups
are more likely to tweet than Caucasian or Hispanics. Among African Americans,
16.4% have used Twitter within the past month, compared to 19.5% of Asians,
while only 10.2% of Caucasians and 13.9% of Hispanics have visited the site.
Rounding out the top ten markets for Twitter users is
Boston, Massachusetts, where 15.5% have visited the site within the past month,
followed by Orange County, California (15.4%), Atlanta, Georgia (14.6%),
Raleigh-Durham, North Carolina (14.6%), and Cleveland, Ohio (14.4%). Surveys
were conducted between January 2011 and February 2012 among 104,000 respondents.
For more information, contact The Media Audit.
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