Tuesday, March 29, 2011

Dayton's WKSW Flips To ‘Modern Hit Music’

In Dayton, OH, Main Line Broadcasting’s WKSW-FM has dropped its country music format in favor of a new frequency and “modern hit music” performers such as Kings of Leon, Maroon 5 and Daughtry.

Click 101.5 launched at 1 p.m. Friday, replacing Kiss Country 101.7, according to Dave Larsen at The Dayton Daily News.

One Kiss Country on-air personality was let go because of the switch. The new station plans to add on-air personalities soon, said Andrea Scott, vice president and marketing manager for Main Line Broadcasting.
The Federal Communications Commission granted Main Line permission to move WKSW’s license to a new community and frequency that could reach the entire Dayton market, Scott said. The station is broadcasting from Main Line’s studios in Kettering.

Click 101.5 has a “Hot AC” format, which features more uptempo, contemporary hit music, with no hard rock or rap, according to Berk Marketing’s radio format guide.

Scott said its target audience is men and women ages 18-49.

The station will feature songs by new artists such as the Black Keys, Mumford & Sons, and Florence and the Machine, as well as established acts such as Dave Matthews Band and Train.

Read more here.

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