Friday, April 1, 2011

ESPN 700 Sports Radio Shoots to No. 1

ESPN 700 Sports Radio (KALL-AM) shot to No. 1 atop the region’s sports-talk radio stations, as the 50,000-watt station (a home for both the University of Utah and Real Salt Lake) swept every ranker for the most-desirable media demographic, Men 18-34, in the recently released February Arbitron ratings.

According to a story by David Burger at, the station’s afternoon drive slot, featuring the locally-produced “Bill & Spence Show” from 2 -6 p.m. – was rated No. 1 for Men 18+ for the second consecutive monthly book, in addition to again ranking atop Men 18-34.

The nationally-syndicated “Dan Patrick Show” – which runs from 11 a.m.-2 p.m. – ranked No. 1 in both 18+ and 18-34 once again, while ESPN Radio’s “The Herd with Colin Cowherd,” moved atop the ratings to give ESPN 700 Radio Salt Lake City a clean sweep across the board for each daypart among Men 18-34.

“In our first year as an ESPN Radio property, we have successfully mixed the national properties offered by the top content provider in all of sports with local discussion centered around – but not limited to – the Utes and RSL,” said ESPN 700 General Manager John Kimball, in a press release.

Read more.

Tom's Take: Unlike most sports radio websites, KALL's doesn't feature any "Babes of Day" or soft porn photo galleries on the homepage.  Obviously, they have sensitities to community values.

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