Wednesday, March 30, 2011

Dispute Over Streaming to iPad Bursts Into the Open

Companies like Time Warner Cable and Cablevision buy the rights to beam channels to customers’ television sets. But do those rights extend to iPads?

According to a story by Brian Stelter at nytimes.com, that question has divided the television industry in recent weeks, ever since Time Warner Cable started streaming several dozen TV channels to customers’ iPads. Immediately, channel owners like Viacom and Scripps Networks seized on the streaming capability as a contract violation — in part because they want cable companies to pay them more for the privilege to stream.

Legal threats were made last week, and the dispute was brought into public view on Monday when Time Warner Cable introduced a Web campaign that promoted “more freedom to watch on more screens” and asked, “Why do some TV networks want to take it away?” The television industry is, in effect, joining book publishers in being unsettled by the iPad and the new era of tablets. There is little doubt that people will be watching more TV on tablets in the future. (Imagine a son watching “SpongeBob SquarePants” on an iPad while his father watches basketball on the big-screen TV.)

What is undetermined is whether people will be watching through an application provided by their cable company, an individual channel’s app, or through a paid service like Netflix.

To stream programs from Time Warner Cable, customers download an iPad app through the Apple iTunes store, log in to verify their account, and choose from a selection of live channels like CNN and Comedy Central. The iPad app only works inside the home, and only for customers who receive both television and Internet from the operator.

Read more here.

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