YouTube, owned by Google, has expressed interest in acquiring the broadcasting rights to the Academy Awards starting in 2029, as the current contract with ABC, which has aired the Oscars since 1976, expires in 2028.
The move aligns with YouTube’s push into live programming, evidenced by its acquisition of NFL Sunday Ticket and other high-profile live events. The Academy of Motion Picture Arts and Sciences is in negotiations for post-2028 rights, with YouTube facing competition from traditional broadcasters like NBC and CBS, as well as streaming giants Netflix and Amazon, many of which own major film studios prioritizing theatrical releases, a key focus for the Oscars.
YouTube’s global reach, with 2.7 billion monthly active users, could boost viewership, attract younger audiences, and offer interactive features like live chats and on-demand highlights.
However, its lack of a traditional broadcast network or major film studio may pose challenges. The 2025 Oscars drew 19.6 million viewers, the highest in five years, indicating sustained interest despite recent declines.
No deal is finalized, and the Academy is exploring options to maximize financial returns.