Last week, ESPN, the sports media giant, unveiled a series of moves signaling its shift to a streaming-first model, aiming to solidify its status as a must-have brand.
Key developments
- Streaming Service Launch: On August 21, 2025, ESPN will launch its direct-to-consumer streaming platform for $29.99/month. The service will offer access to all ESPN networks, covering ~47,000 annual live events, targeting cord-cutters and cable-nevers. Disney CFO Hugh Johnston noted its appeal to those without traditional cable subscriptions.
- NFL Partnership Expansion: ESPN secured a landmark deal with the NFL, gaining ownership of the NFL Network and new licensing agreements. The NFL will take a 10% stake in ESPN, pending Trump administration approval. Analysts at MoffettNathanson called it a “major win,” boosting ESPN’s game inventory, though the NFL will reserve some games for other media outlets.
- RedZone Rights Acquisition: ESPN acquired broad rights to the NFL RedZone trademark, allowing it to apply the popular “whip-around” format to other sports. The NFL retains ownership and production of the existing RedZone channel.
- WWE Content Addition: ESPN signed a five-year deal to stream major WWE events like WrestleMania and Royal Rumble, enhancing its streaming service’s appeal.
CNN reports these moves reflect ESPN’s push, under parent company Disney, to control its distribution and secure premium content. Disney is also integrating Hulu with Disney+ in 2026 to streamline its entertainment apps. CEO Bob Iger emphasized a unified “television business” approach, blurring lines between linear TV and streaming. Whether viewers watch on ABC, cable, or Disney+/Hulu, ESPN aims to deliver content wherever audiences are, reinforcing its dominance in sports media.