Video Clippers Drive Social Media Success

Behind every viral social media clip is a skilled team of “clippers” amplifying content for streamers, podcasters, and startups.

 
Kanoah Cunningham, a former finance professional, is part of this wave. He transforms lengthy videos into short, engaging clips for platforms like Instagram and TikTok.

 
The Wall Street Journal reports Cunningham left his job last May to lead a team of eight clippers, earning $20,000–$30,000 monthly. Clipping has become a booming marketing niche. 

Creators and brands hire clippers to flood social media with bite-sized videos, often using provocative or bold content to stand out. The trend exploded on TikTok, where snippets of personalities like Andrew Tate or MrBeast amassed millions of views. 

This success inspired creators to employ armies of clippers, paid per thousand views, to saturate platforms and chase virality, making clipping a powerful tool for building audiences in a crowded digital landscape.

Clipping surged in TikTok’s early days, with short, viral snippets of personalities like Andrew Tate and MrBeast garnering millions of views. This trend birthed a new wave of creators who hire teams of clippers, paid per thousand views, to flood platforms with their content, chasing virality. Virtually anything—podcasts, debates, social media montages, or even movies—can be clipped. 

Startups like Lovable (an app for coding via plain English), humanoid-robot maker 1X, and consumer-electronics firm Nothing leverage clippers to amplify their reach, using bite-sized clips from product demos, podcast appearances, and YouTube streams to dominate online spaces.