Peacock Premium Plus Partners With Amazon For Ad-Free Content

Comcast NBC Universal has expanded its partnership with Amazon by integrating its Peacock Premium Plus streaming service into Amazon’s Prime Video platform, offering Prime members a seamless way to access Peacock’s ad-free content. 

This move enhances the accessibility of Peacock’s diverse library, which includes original series, movies, live sports, and more, for a broader audience.

Prime members can now subscribe to Peacock Premium Plus through Prime Video for $16.99 per month or $169.99 per year, aligning with the pricing offered directly through Comcast’s Peacock platform. This subscription provides an ad-free viewing experience, offline downloads, and access to a robust catalog of content, including popular shows like The Office, Parks and Recreation, and Peacock originals such as Bel-Air and Ted.

In addition to the streaming integration, Comcast and Amazon have renewed several key distribution agreements to strengthen their collaboration. These include continued access to Peacock on Amazon’s Fire TV devices, ensuring that users can enjoy Peacock’s content on a variety of Amazon hardware. The deal also secures the availability of films from Universal Pictures’ extensive library on Prime Video, bringing blockbuster titles and classics to Amazon’s platform. Furthermore, Prime Video will remain accessible on Comcast’s Xfinity X1 platform, allowing Xfinity customers to stream Amazon’s content seamlessly through their set-top boxes.

A significant highlight of this partnership is the inclusion of NBA games on Peacock, starting in the fall of 2025. This stems from a landmark $76 billion, 11-year media rights deal between the NBA and a consortium of Comcast, Amazon, and Disney. The agreement grants Peacock streaming rights to a package of NBA games, including regular-season and playoff matchups, enhancing its appeal for sports fans. 

This move positions Peacock as a key destination for live sports, complementing its existing coverage of events like Sunday Night Football, Premier League soccer, and WWE.

Mike Hopkins, head of Amazon’s Prime Video and MGM Studios, emphasized the value of this expanded collaboration: “By adding Peacock Premium Plus to our growing portfolio of subscription offerings and renewing our long-standing distribution agreements for Fire TV, Universal Pictures Home Entertainment, and Xfinity X1, we are deepening our partnership with Comcast NBC Universal.