Video podcasts are reshaping the podcast industry, with data from Edison Research’s Infinite Dial™ and Edison Podcast Metrics™ highlighting their role in attracting and retaining listeners. At Podcast Movement 2025, Senior Director Gabriel Soto presented new findings on the growing importance of video content for engaging audiences.
Soto’s presentation focused on two listener groups: “First-Years,” who began listening within the past year, and “Longtimers,” who have been podcast fans for five or more years.
Edison Podcast Metrics data revealed differences in their consumption habits, particularly between audio-only and video podcasts.
Notably, 77% of First-Years actively watch video podcasts while listening, compared to 75% who engage with audio-only podcasts. Longtimers still prefer audio-only content but show signs of shifting toward video.While podcasting remains primarily an audio medium, often described as content you can enjoy “with your eyes closed,”
Soto’s findings suggest that creators and marketers may miss key audience growth and engagement opportunities by not prioritizing video content and platforms in their strategies.