Fred Winston |
As of Thursday, weekend personality Danny Lake
will be filling in from 2:30 to 6pm Monday through Friday.
“We’re going in a different direction,” said Donna Baker,
Cumulus Media Chicago market manager, who confirmed the change in afternoons.
“There are some really good things going on with WLS and we’re very excited about them.”
“There are some really good things going on with WLS and we’re very excited about them.”
Baker declined to comment further, but it’s clear the move
was in response to ratings, which have plummeted at WLS-FM since the station
switched from oldies to classic hits and revamped its talent lineup last fall.
Winston was one of a cadre of legendary Chicago radio personalities assembled by Jan
Jeffries, senior vice president of programming for Cumulus Media and program
director of WLS-FM.
The reason wasn't Fred Winston, it was the programming and Donna Baker should be fired. WLS-FM was great when oldies. Another Cumulus goof!
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