SLC Radio: Cumulus Media Appoints Joyce Wirthlin as VP/MM

Cumulus Media has announced that it has appointed Joyce Wirthlin as Vice President/Market Manager, Cumulus Salt Lake City.

Cumulus Media serves the Salt Lake City market through five powerful audio brands across its radio and digital platforms — B98.7/KBEE-FM (Adult Contemporary); KBER 101/KBER-FM (Rock); Power 94.9/101.9/(KENZ-FM/KHTB-FM) (CHR); 860 KKAT/KKAT-AM (News/Talk); and 93.3 The Bull/KUBL-FM (Country) — and also offers a range of digital marketing services for local advertisers.

Wirthlin was previously Market President for iHeart Media Salt Lake City, and prior to that, was Senior Vice President of Sales for the market.

Joyce Wirthlin

Dave Milner, President, Operations, Cumulus Media, said: “Joyce is an experienced market leader with deep relationships across Salt Lake City, enabling her to bring sharp local insight and credibility to every client partnership. She excels at delivering integrated marketing solutions, helping clients leverage our multi-platform strategies that maximize the combined power of audio and digital to drive results. Joyce will be a tremendous asset to our Salt Lake City team and a growth catalyst for our clients.”

Joyce Wirthlin said: “I am honored to lead the talented team at Cumulus Media Salt Lake City. This is a significant full-circle moment for me, as my roots in this market trace back to the early days of KBER, The Bull, and B98.7. By pairing our iconic audio platforms with our robust digital marketing suite, we are uniquely positioned to deliver incredible ROI for our partners. I look forward to leveraging these resources to drive meaningful results and lead this exceptional team into its next era of success.”