On Wednesday, Musk posted, “Cancel Netflix for your kids’ sake,” reacting to claims that Netflix pushes a “transgender woke agenda.”
CNBC reports the backlash centers on Dead End: Paranormal Park, a Netflix animated series featuring a transgender character, which was canceled in 2023 after two seasons. Musk also engaged with posts criticizing the show’s creator, Hamish Steele, for allegedly mocking the murder of conservative activist Charlie Kirk, as highlighted by a prominent conservative X account.
Steele responded on Bluesky, calling the situation “odd” and sharing a post by TV writer Jack Bernhardt praising Dead End as a “brilliant show about kind, wonderful characters.”
🚨 If you haven’t cancelled @netflix yet, use this as your justification:
— Gays Against Groomers (@againstgrmrs) September 30, 2025Conservative activist Robby Starbuck also targeted Netflix, amplifying anti-trans rhetoric and accusing the company of promoting an ideology “hateful to White Americans.” Starbuck, known for attacking corporate DEI initiatives, urged followers to stop supporting Netflix.
"Dead End: Paranormal Park" is targeted for ages 7+, which pushes trans ideology. See for yourself! pic.twitter.com/D4rREAuhf2
Netflix, with 301.63 million subscribers as of Q4 2024 and a $493.99 billion market cap (per the finance card above), saw its stock drop nearly 5% this week. The current stock price is $1153.32, down from a previous close of $1162.53, with a year-to-date increase of over 60% (see the finance card above).
Netflix has not commented on the issue.