Disney is raising subscription prices for its streaming services amid controversy over its handling of Jimmy Kimmel. Effective October 21, Disney+’s ad-supported plan will rise $2 to $11.99, and its ad-free tier will increase $3 to $18.99. Hulu’s ad-supported plan will also increase $2 to $11.99, while ESPN Select will go up $1 to $12.99. Several Disney+ bundles will see price hikes as well.
Disney typically adjusts prices in October, as seen in 2023 and 2024, and a source confirmed to CNN that subscribers were informed Tuesday, calling the increases routine.
This sparked an organic boycott, with Howard Stern publicly canceling his Disney+ subscription in support of Kimmel.
Disney reinstated Kimmel’s show on Monday for a Tuesday return, but the move has drawn ire from MAGA media commentators. Additionally, Disney is clashing with Sinclair and Nexstar, which control over 20% of ABC affiliates and continue to preempt Kimmel’s broadcasts.