One of the most talked about podcasts this year “The Mel Robbins Podcast,” launched in 2022, has seen a surge in popularity over the past year, fueled by the release of Mel Robbins’ best-selling book The Let Them Theory in December 2024.
According to Edison Podcast Metrics, the show skyrocketed from 121st in Q2 2024 to 11th among weekly U.S. podcast listeners aged 13+ in the latest update.
The podcast particularly resonates with key advertiser demographics, indexing at 242 for women with household incomes above $75,000 (ranking 6th overall) and at 221 for women with college or graduate degrees.
Edison Podcast Metrics provides detailed audience insights for producers, networks, and advertisers, covering the 550 largest shows with specific profiles and introducing modeled profiles for smaller shows next month. These rankings draw from over 80,000 interviews with U.S. podcast listeners, offering a unique dataset unmatched in the industry.