Google, Amazon, and Apple are enhancing their digital assistants—Assistant, Alexa, and Siri—with advanced generative AI to boost capabilities.
However, these upgrades have led to reduced functionality in some areas, with companies facing challenges in delivering on promised improvements.
For most users, the impact remains minimal. A recent YouGov survey indicates that people primarily use these assistants for tasks similar to those from a decade ago, such as checking weather, playing music, and setting timers, with minor variations across age groups.
