FOX Emphasizes Efficiencies During Ad Upfront Presentation

Fox Corp. reported a robust 77% surge in first-quarter 2025 advertising revenue, totaling $1.67 billion, up $725 million, driven by the Super Bowl and strong performance across its platforms. And at the Fox Corp. upfront presentation, Jeff Collins, President of Ad Sales, Marketing, and Brand Partnerships, highlighted a 26% increase in total viewing time across all platforms over the past year, with trends accelerating.

Fox Television Network and Tubi, its free ad-supported streaming service, led the charge, while Fox News Channel also saw climbing viewership and ad revenue. Cable network ad revenue grew 26% to $371 million, fueled by higher pricing and viewing, despite a decline in cable subscribers. 

Collins emphasized Fox’s advertising efficiency, citing EDO data showing a 30-second Fox ad delivers the same impact as 75 seconds on competitors’ networks. He noted 24% of Fox’s commercial time airs on programs with over one million viewers, a scale unmatched by competitors.

Collins introduced OneFox, a new AI-powered converged media platform leveraging AdRise technology.

OneFox integrates audience, contextual, and behavioral data with creative and campaign analytics to deliver personalized, efficient ad experiences. Launched in 2024, it reflects Fox’s innovative approach.

Reflecting on Fox’s history of contrarian strategies, Collins highlighted milestones like launching a fourth broadcast network and Fox News Channel—now industry leaders—and opting for Tubi’s free ad-supported model over subscription-based streaming. Fox also announced Fox One, a new streaming platform aggregating content from all its properties, entering the premium streaming space years after competitors.