Netflix’s Ad-Supported Plan Has Most 18-34 Viewers

Netflix showcased key achievements in its upfront presentation this week, highlighting its ad-supported plan, which now boasts over 94 million global monthly active users and surpasses all U.S. broadcast and cable networks in viewership among 18-34-year-olds.

Amy Reinhard, Netflix’s president of advertising, emphasized the high engagement of ad-tier subscribers, who spend an average of 41 hours monthly on the platform. “Compared to competitors, our audience’s attention is consistently higher, with mid-roll ads receiving as much focus as our shows and movies,” she said.

Reinhard underscored Netflix’s unique strength: “We combine cutting-edge technology with must-watch entertainment, a blend that sets us apart. Our engaged, attentive audience makes every advertising dollar spent on Netflix more impactful than elsewhere.”

Marian Lee, Netflix’s chief marketing officer, noted that with over 700 million viewers, Netflix is a prime platform for brands. “Everyone is watching Netflix,” she said, citing that last year, Netflix had more Nielsen Top 10 shows than all other streamers combined, and last week, it claimed eight of the top 20 across broadcast, on-demand, and streaming.

Lee revealed upcoming global co-branded campaigns with Wendy’s, Cheetos, and Booking.com tied to the return of Wednesday, emphasizing partnerships that “bring stories to life in ways we can’t achieve alone.”

Reinhard also spotlighted advancements in Netflix’s ad technology, offering advertisers enhanced opportunities to connect with its audience.