Fox hit a massive jackpot with Super Bowl LIX, pulling in over $800 million in ad revenue across all platforms, crushing the previous high of $700 million set by CBS last year.
Two years back, Fox made about $650 million from the game, so this is a huge leap.
The network had already sold some 30-second ad spots for a record $8 million each, setting the stage for a big payday. The game itself, where the Eagles beat the Chiefs 40–22, drew an average of 127.7 million viewers, the most ever for a U.S. TV broadcast.
Add in the digital crowd on Tubi, a five-hour pregame show, and Kendrick Lamar’s halftime performance, and everything hit new viewership highs. This comes right after Fox reported a strong financial quarter and as they’re building a new streaming service, with Tubi getting a nice boost from its 13.6 million average viewers during the game.
Lachlan Murdoch, Fox’s CEO, called it a win for the Eagles, the NFL, and Fox.
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