More Democrats are watching Fox News than liberal outlets like CNN or MSNBC, as execs at the company have boasted of big-name advertisers flocking to the network.
According to Nielsen MRI Fusion data seen by DailyMail.com, Fox News is the number one cable news network for both Democrats and independents.
The statistics, taken from January of this year, show the outlet performs better than CNN and MSNBC in the 18 and over demographic.
Total primetime viewers for the network totaled 427,000 for Democratic voters, CNN reached only 174,000 Dems, while MSNBC hit 255,000.
In the same data bracket for independents, or those with no party affiliation, the network again was way out in front, raking in 709,000 viewers.
CNN managed to rake in only 117,000 independent viewers, while MSNBC took in 155,000, according to the data.
In the highly sought after 25 to 54 demographic, Fox again is out in front before the two. Bringing in 54,000 Democratic voters during primetime hours.
CNN managed only 34,000 of those in the same Demographic, while MSNBC managed a meager 18,000.
The new data comes after Jeff Collins, President of Advertising Sales at the company, told Puck that advertisers are now swarming the brand due to their record audience share.
Collins told the outlet of their new reach amongst Democrats and independents, saying: 'There’s a narrative that Fox News does a great job reaching Middle America, but the data shows that it’s actually the entire country.'
Collins said that the Fox audience has always been more diverse, whether that be politically or demographically than their critics want to admit.
His comments were echoed by chairperson of News Corp Lachlan Murdoch, who spoke at a recent earnings call with investors.
The 53-year-old, who took over the reign's of his father Rupert's empire in 2023, said the company had made a record $781 million in EBITDA (earnings before interest, taxes, depreciation and amortization) which was fueled by a growth of 20 percent in ads.
He also told investors that Fox News had welcomed over 100 new advertising clients to their platform.
Collins would later tell Puck that the total number of new clients was over 120, and declined to name them.
The outlet added that while he stepped away from naming any of their high profile clients, some ads broadcasted on Friday included Amazon and General Motors.
Collins added that the majority of new clients had not approached the company as part of Super Bowl related deals.
This dominant position, coupled with the influx of new advertising clients, was deemed a 'big f****** deal', by media analyst Rich Greenfield.
Greenfield told Puck that Fox News was historically linked with low level advertising partners, and not the likes of Amazon and General Motors.
He added: 'Now, blue chip advertisers like Unilever have come back onto the platform'.
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