In a month that included widespread coverage of the presidential election and a dynamic slate of sporting events, multiplatform media distributors continued to benefit most from their ability to engage with audiences everywhere. FOX set a new company-best share of TV for a second consecutive month in Nielsen’s Media Distributor Gauge, reaching 8.6% of TV watch time in November. FOX was boosted by a 20% viewing increase to FOX News Channel, and an 8% increase to its broadcast affiliates on the strength of the final three World Series games and NFL and college football.
Disney topped the Media Distributor Gauge for a third consecutive month, leading all media companies with 11.1% of TV viewing in November. Moreover, Disney’s streaming footprint accounted for 43% of its total share this month. YouTube gained ground and set a new platform-best with 10.8% of TV, trailing Disney by 0.3 share points.
Netflix added 0.2 share points from last month to secure 7.7% of TV viewing. As mentioned in Nielsen’s November report of The Gauge™, Netflix’s share of TV peaked at 8.5% during the third week of the interval, coinciding with the live-streamed Jake Paul vs. Mike Tyson fight on November 15. During prime time on fight night, Netflix accounted for 34% of all 18-49 year-old male TV viewing, That is about half of what the Super Bowl achieves from this demographic, and twice what a regular season NFL game draws.
As this measurement interval ended on November 24, the week of Thanksgiving is not included in this month’s report. However, viewers appeared to get an early start on Hallmark’s holiday movie marathons, as it received a 24% bump in viewing across its channels—the largest among all distributors this month—for 1.4% of overall TV watch time.
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