Entercom 'Streamlines' Markets Into Geo Locations

At the end of the business week, we learned Entercom Communications has re-organized its regional president structure.

The plan was announced in an internal staff memo from COO Susan Larkin.

In the memo, Larkin stated, “Over the past few months, we have been hard at work identifying strategic shifts that will position Entercom as a strong, growing organization with a bright future.”

Susan Larkin

The company is moving forward with what it calls a “streamlined model of, in most cases, geographically connected markets.”

This, Larkin says, “will allow our local markets to benefit from their shared leadership, increased collaboration, combined resources, and amplified opportunities for advertisers.”

She adds that Entercom “will unlock tremendous potential to leverage our scale, become increasingly competitive and nimble, and superserve our communities in ways that were not before possible.”

Entercom’s Regional Presidents are now:

• Doug Abernethy – Atlanta, Charlotte, Denver, Greensboro, Greenville-Spartanburg, Kansas City, Las Vegas, Norfolk, Phoenix, Portland, Richmond, Sacramento, St. Louis, San Francisco, Seattle, Wichita
• Jeff Federman – Los Angeles, Riverside, San Diego
• Mark Hannon – Baltimore, Boston, Buffalo, Cleveland, Detroit, Hartford, Philadelphia,
  Pittsburgh, Providence, Rochester, Springfield, Washington D.C., Wilkes-Barre/Scranton
• Claudia Menegus – Gainesville, Memphis, Miami, Orlando
• Brian Purdy – Austin, Chattanooga, Dallas, Houston, New Orleans,
• Rachel Williamson – Chicago, Madison, Milwaukee, Minneapolis

It’s a promotion for Menegus, who has been Market Manager for Entercom’s Orlando cluster.

For Hannon, the new duties mean that the search is on for a new Market Manager for
Entercom’s Boston cluster.  Larkin will continue to have regional oversight of Entercom/New York.

Larkin added Entercom Chief Revenue Officer Bob Phillips, Sales Operations President Michael Doyle; and Entercom/Kansas City SVP/Market Manager Dave Alpert “will remain 100% focused on their primary responsibilities.”