Findings of the study were presented by Tom Webster, Senior Vice President from Edison Research, the leading provider of high-quality survey research about audio in the U.S. and worldwide, and Stephanie Donovan, SVP, Publisher Development North America at Triton Digital®, the global technology and services provider to the digital audio and podcast industry.
Webster and Donovan presented the latest information on media device ownership, radio, smart speakers, online audio, in-car audio, and podcasting among Canadians. Awareness of smart speakers overall (such as Google Home or Amazon Alexa) grew to 65% of the Canadian population age 18+, and the number of smart speaker owners who have two smart speakers in their home almost tripled, from 15% of owners last year to 43% in 2019. Podcasting also saw tremendous growth year-over-year, with 36% of the 18+ population having listened to a podcast in the last month, up from 28% in the 2018 survey.
Click Here For The Full Report
This marks the second annual release of the study in Canada, and the continued expansion of the Infinite Dial, the longest-running survey of digital media consumer behavior in the U.S. The survey is a representative telephone survey of all Canadians age 18 and over, designed to be projectable to the nation’s population.
No comments:
Post a Comment