According to USAToday, people of a certain age might recall Quadrophonic sound, which brought four-channel sound to recordings. Now try true multichannel, in the home, with immersive sound that goes beyond left and right to come at you from all directions – in front, in back, to the side of you and even over your head, should you chose to install speakers there.
Dolby's Atmos system, popular with high-end TVs and movie theaters for bringing multi-dimensional sound to the cinema, said Thursday it's adding music to its portfolio, and the company hopes to begin releasing tracks for streaming this year. Dolby says the technology lifts "songs with space, clarity and depth as never before."
The San Francisco-based company announced a deal with Universal Music Group, the largest recording label and home of artists ranging from Taylor Swift and Lady Gaga to Abba, Elton John and The Who, to begin re-mastering older and new tracks in Atmos.
Samuel Lindley, better known as "The Legendary Traxster," a producer who has helmed recordings for Mariah Carey, Nicki Minaj and Ludacris, says Atmos is a "new way of expressing yourself in music." Lindley, who now serves as senior vice-president of Universal Music, likes that the music isn't "just in front of me, but it can surround me in a more natural capacity."
Beyond Universal, Dolby is looking to bring on other labels as well.
No comments:
Post a Comment