Tuesday, February 26, 2019

TV Ratings: Oscar Spikes

ABC's broadcast up by more than 10 percent from 2018's all-time low.  the  broadcast of the awards ceremony averaged 29.6 million viewers, a 11.5 percent gain over a year ago. The hostless show also scored a 7.7 rating among adults 18-49, a 13 percent gain over last year.

According to The Hollywood Reporter, The broadcast was the most-watched entertainment telecast on TV since the 2017 Oscars and the highest-rated non-sports program since the post-Super Bowl This Is Us in 2018.

The 2018 awards hit an all-time low of 26.54 million viewers and a 6.8 rating in the 18-49 demographic.

On the glass half-empty side of things, Sunday's ratings are still the second-smallest on record for the Oscars. Prior to last year, the previous low was a shade over 32 million viewers in 2008.

Earlier, the Oscars posted a 21.6 rating/36 share in metered-market households, up about 14 percent over the early figures from a year ago.

Sunday's broadcast clocked in at 3 hours, 13 minutes — the actual show ran a few minutes longer, but Nielsen records run time to the last national ad break. That was 41 minutes shorter than last year's show. Along with not having a host, the show did not feature any montages or mid-telecast comedy bits.

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