Radio Imager Benztown Extends Cumulus, WWOne Partnership

Benztown, a leading international radio imaging, production library, programming, jingles and voiceover services company with over 2,300 affiliations on six different continents, announces it has signed a multi-year partnership extension with Cumulus Meda and Westwood One.

Under the new agreement, Benztown will provide radio imaging, production, voiceover, programming and jingles to Westwood One and to Cumulus' owned and operated stations.

Per the terms of the new agreement, Westwood One will continue to manage affiliation and advertising sales for all Benztown production and imaging libraries and Benztown will direct production of the network’s library offerings. Additionally, Westwood One will manage affiliate and advertising sales for Benztown’s voiceover services available to stations for barter and will serve as exclusive ad sales representation for select Benztown Radio Networks programs and services.

Westwood One will continue to represent Benztown’s industry-leading technology and proprietary web-based imaging solution, Benztown Branding, used daily by nearly 1,200 broadcast radio stations and digital services worldwide.

Mike McVay, Executive Vice President, Content & Programming for Cumulus Media and Westwood One, said: “Benztown provides us with the ability to share creative content across multiple platforms as well as takes our ideas and turns them into AMAZING.”

Suzanne Grimes, Executive Vice President, Marketing, Cumulus Media and President, Westwood One, said: “Our partnership with Benztown delivers signature audio imaging and premium creative content and production for our radio brands and stations across the country. We are proud to have helped Benztown grow their business into an industry force and are pleased to continue this successful partnership.”

Dave “Chachi” Denes, Benztown President, said: “We couldn’t be more excited to continue to partner with CUMULUS MEDIA and Westwood One to create the best-sounding stations and programming in Radio! We are incredibly grateful to Mike McVay, Suzanne Grimes, and Charles Steinhauer for their support and belief in what we do. Our relationship with so many of the industry’s most talented professionals and innovative audio brands has enabled us to up our game with each year, and we look forward to continuing to do our best work together.”