Blubrry First Podcast Hosting Company to Receive IAB Certification

Blubrry Podcasting has announced it is the first podcast-hosting service provider to have its podcast stats certified by the Interactive Advertising Bureau Tech Lab for Podcast Measurement Compliance.

“This is the gold standard. There is no substitution to certification of compliance,” said Todd Cochrane, Blubrry CEO. “Ad buyers, networks, podcast hosting platforms, and podcasters now have an audited, validated, certified platform ready to serve them.”

Blubrry, which has been providing podcasting podcast statistics since 2005, was one of several organizations taking part in the extensive independent auditing and certification process based on the standards within the IAB’s Podcast Measurement Guidelines. National Public Radio, a nonprofit membership media organization, was also certified.

As part of IAB’s Podcast Technical Working Group, Blubrry and 31 other podcast and traditional media companies contributed to the Podcast Measurement Guidelines, released in December 2017, that provide strict rules and guidelines as the basis of certification, including downloads, listens, advertising delivery and advertisement play.

As of today, Blubrry Enterprise customers are able to label their podcast statistics as IAB Certified to be in compliance with the Podcast Measurement Guidelines. Blubrry Hosting customers and those shows using the Blubrry redirect with other platforms will quickly follow as outlined in this blog post. Blubrry customers should expect no changes to their metrics as the certified platform system has been in place since 2013.

Unlike other providers, Blubrry podcast statistics are platform agnostic, meaning statistics services are not limited to Blubrry hosting customers. This has given Blubrry valuable insights on numerous areas in podcasting, with tens of thousands of shows being measured since 2005.

“The audit included reviews of our platform architecture, filtering, file threshold levels, identity, aggregate uniques, metrics generation, website player reviews and recommendations, disclosures and external audit of the code line by line,” explained Blubrry CIO Angelo Mandato.

More than 50,000 podcasters have trusted Blubrry stats for 13 years, whether they host with Blubrry or not. The Blubrry Podcast Statistics platform is available as an enterprise solution for podcast hosting companies and media buyers.