Artist Neil Young Launches Streaming Service

Spotify, Apple Music… and Neil Young? The folk-rock legend — who has long advocated for music available to consumers with higher-quality sound — is taking matters into his own hands, according to MediaPost.

Young, in partnership with Warner Bros. Records, has launched a subscription streaming music service, built around his music,  available in “XStream by NYA,” a proprietary streaming technology that delivers higher-quality sound.

The streaming service, called The Neil Young archives (NYA), will have a free tier with a song of the day, a free album and other select content. To access Young’s full library and the other content, however, you need to subscribe for $19.99 per year, or $1.99 per month.

As music shifted from CDs to digital files, Young criticized the quality of the sound, arguing that file compression was distorting the music. He subsequently launched his own company and released his own digital music player, Pono, which provided “high-resolution” 24-bit music tracks.