Monday, August 6, 2018
TV Most Trusted For Political News, Advertising
That’s one of the findings in a new report released Friday by the Video Advertising Bureau. According to MediaPost, the report, which is based on a survey of more than 1,000 American voters conducted in June by Research Now, shows that regardless of party affiliation, occupation or demographic skew, TV is the go-to source for two-thirds or more of American voters.
Not surprisingly, the study also found that political ads on TV are most likely to get the attention of American voters and to help them form their opinions.
Posted 3:19:00 AM