Friday, April 14, 2017
First Norway, Could England Be Next To Kill FM Radio?
A surge in digital listeners has brought about a “new golden age” of radio which could trigger the beginning of the end of FM listening in the U-K as early as this year, according to The Telegraph.
Radio use in the UK is now at record levels, with 48 million adults listening to more than 1bn hours each week in the last three months of 2016 year, according to industry monitor Rajar.
The renaissance has been fuelled by an increase in people accessing radio digitally, through devices such as tablets and smartphones, with the balance shifting so quickly that analysts predict digital listeners will become the majority within a year.
The Government has said that once that milestone is reached it will undertake a review which could result in the FM signal being switched off.
Norway became the first country in the world to end FM radio when it cut the signal in January,
“Even five years ago this situation was unthinkable,” said Ford Ennals, chief executive of Digital Radio UK, the company overseeing the nationwide digital switchover.
“People predicted radio would fall away — it’s extraordinary when you think about the fragmentation of the media,” he told the Financial Times.
During the last three months of 2016 170 new local and national digital stations were launched, bringing the total number in the UK to 339.
Despite its current success, digital radio will have to adapt to shifting listening habits as younger listeners replace older ones.
Data suggests that just over half of people between the ages of 15 and 24 listen to live radio, compared with 88 per cent of people over the age of 55.
Posted 3:12:00 AM