Saturday, April 15, 2017

Entercom CEO: "Stay Focused"

David Fields
“We are creating a truly preeminent radio company with an extraordinary platform of the industry’s best local brands, personalities, content and marketing solutions covering virtually all of the nation’s top 50 markets," so writes Entercom CEO David Field.

In a memo to the troops, Fields adds, "The new Entercom will be a leading local media and entertainment company with strong positions in radio, digital, events, news, sports, music and entertainment.  With close to $2 billion in annual sales, a value of over $4 billion, and a very strong financial position, we will have the scale and resources to compete aggressively with other media for a significantly larger share of advertising dollars…"

For now, Entercom and CBS Radio are operating as separate and independent companies and it is business as usual.

 Fields urges, "We ask that you stay focused on delivering great content to our listeners and providing the best media and marketing solutions to our advertisers.  With every passing day, I become even more excited about this combination and the opportunities it will create for our listeners, customers, shareholders, the radio industry, and most importantly, our outstanding team. As this process continues, we will do our best to keep you informed, providing you with periodic updates when we are able to do so. As always, thank you for your continued hard work, dedication and leadership.”

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