Thursday, January 12, 2017

San Diego Radio: Mike Halloran OUT At 91X

The on-again, off-again relationship between longtime local radio personality Michael Halloran and XETRA 91X FM, is, once again, off.

According to San Diego 7, staff members were given the news on Wednesday about the program director's departure. Executives at Local Media San Diego -- which oversees a station group that includes Magic 92.5 and Z90.3 -- could now turn to Garett Michaels, whom the organization appointed "director of rock programming" in 2016, though he is now only retained as a consultant for LMSD.

Halloran was stoic about the departure when reached for comment. "This isn’t the first time -- I’ve lost jobs before," he said.

The radio jockey demurred when asked about his plans for the future. "It's still early," Halloran said. "I've got things I've got to work on. But I do love my family at 91x. Always have and always will."

Halloran's departure. with the radio industry in economic turmoil in the wake of the online successes of social media, streaming services and YouTube and its competitors. Local radio is no different, with stations requiring growth in market share to ensure survival. Much of Local Media San Diego's competition for dollars and ears comes from the stations covered by iHeartMedia’s umbrella, including Channel 933 and Star 94.1, as well as Entercom’s Sunny 98.1 and the country station KSON. according to San Diego 7.

A major name in local music, Halloran started at the station 30 years ago, and was first a program director at 91x in the '90s. He’s predominantly known for giving early airplay to local artists Jewel and Blink-182, who went on to national prominence.

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