In the 60s and 70s, KONO and KTSA 550 AM battled in the top-40 format. Although KONO's more recurrent-based style frequently played second-fiddle to the more current-oriented KTSA, it continued to do well.
“Our rational is pretty simple,” said Roger Allen, director of branding and programming for Cox Media Group San Antonio told the San Antonio Business Journal. “We know San Antonio has an appetite for this brand and the music it will play.”
Allen said Cox Media Group’s KONO 101.1 FM property performs well with listeners and the company wanted to complement its classic-hits format with the older chart toppers.
|KONO 860 am (5 Kw, 900w DA-N)|
Cox Media made the change immediately after Pasacrita’s afternoon show concluded at 6 p.m. on Friday.