Report: Country, News-Talk Generate Most Radio Revenue

Radio in the Top 50 Markets account for 52.8 percent of on-air revenue during 2015.  According to BIA Kelsey' recently released State of The Industry report for mid-2016, radio in the largest markets produce a disproportionare share of radio revenues, reports RadioInk.   The report notes local radio stations in recent years have seen meager increases in total industry revenues and even some slight decreases in over-the-air advertising revenues.

The report also shows that radio Is fifth largest category for advertisers. According to BIA/Kelsey, Radio gets 10.5 percent of all advertising dollars with direct mail dominating at 25.2 percent. TV is second with 14.9 percent and newspapers, which continue to lose share, remains in third with 11.9 percent of all ad revenue.